I recently reviewed a new book called The Startup MixTape written by a friend of mine, Elliott Adams. The book provides a comprehensive approach to the methods entrepreneurs use to start and grow successful companies.

In my opinion, this book is perfect for anyone who is looking for an all-in-one summary of the steps involved with getting a new company off the ground. The book is divided into three sections that breaks down different startup concepts like defining your revenue model, finding product-market fit, and the different stages of startup funding.

Each section concludes with a series of interviews Elliott has conducted with prominent entrepreneurs and investors who provide on advice a wide range of entrepreneurial topics. Some of the interviews were held with Jenny Fielding from Techstars, Marvin Liao from 500 Startups, and Bill Reichert from Garage Technology Ventures.

The interview with Bill Reichert was my favorite, especially when he describes the three characteristics he looks for in a company before making an investment. According to Bill, he invests in ideas that are clear, compelling, and credible (the Three C’s). He also points out that entrepreneurs should seek to connect on an emotional level with potential investors and not just focus on numbers. “Investors need to be emotionally excited about an investment rather than just concluding it was a good investment by rational means,” said Bill.

Overall, I think the book is great. Elliott did a wonderful job of writing a book that is conversational and a delight to read. There are many practical elements in the book that make it highly useful for newer and even seasoned entrepreneurs. I give it an enthusiastic thumbs-up. Cheers – KM

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